Digital marketing strategy, marketing strategy upgrade

The rise of digital marketing marks a new era of marketing. The proposal of digital marketing strategy is a strategic upgrade in the process of marketing evolution. Facing the marketing environment under digital transformation, marketing strategies have also followed. The market changes faster than marketing, and the digital revolution has fostered digital marketing strategies.

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Marketing from the 1.0 era to the 2.0 era, the 3.0 era, and now the marketing 4.0 era. From the product-centric era to the consumer positioning era and the value-driven era, it has developed to the current co-creation-oriented era. Each iteration of the marketing era With the upgrading of marketing strategies, digital marketing strategies are no exception. Digital marketing strategy is an iterative upgrade of product refinement strategy, enterprise and product positioning strategy, corporate mission, vision and value strategy, and it is shifting to a comprehensive digital technology + community building capability strategy.

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Digital marketing tactics are the landing of digital marketing strategy platform

The era of digital marketing requires not only the guidance of strategic thinking, but also the support of digital marketing tactics. Based on digital marketing strategic thinking, creating a digital strategic platform marketing implementation framework is the roadmap for digital marketing to land. The biggest change in the digital age is that it can track consumers' network behavior through big data, and analyze and mine through intelligent algorithms to form labeled user portraits.

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Everyone has their own portrait of the platform, and a certain tag of each person will form a targeted database, which makes digital marketing more accurate. In addition, digital marketing based on artificial intelligence technology will be more intelligent and automated. The update of these technical means will give new power to digital marketing!

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