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Autor: li zizi
Find your SEO companion
If you believe you need outside help, choose wisely. Search engines are flooded with ads for SEO deals. Search Engine Watch editor Elizabeth Osmelowski has many distorted SEO consultants and many popular scams. "
First, be careful. "If it sounds unbelievably good, that's the truth," Hodgkins said. "We all want a guarantee, but no one can have any effect on Google's number one. Guarantee is a red flag." Overcommitment may Can lead to "black hat" practices, such as keyword filling and link placement-which may make the site banned by search engines. Once this happens, it is difficult to regain Google's praise.
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Also warn against using any consultant who wants to sell you services that require you to download the toolbar. These companies usually bring you the top spot, but your access is limited to web users who use the toolbar.
The last thing to consider is that to be effective, a consultant should understand all aspects of your business, which means asking a lot of questions. "If you're talking to a supplier and spending more time than talking, that's a red flag," Hodgkins said.
you find consultants are passionate marketers that delivers online solutions by providing smart thinking and smart strategies that are most suitable for you to increase the sales and leads. In this internet era, digital marketing has never been so important to a business as the Internet is entwined with everything we do.
A very talkative trend: more than twice as many companies announced a specific risk factor in 2018 than in the previous year, according to an article in the Wall Street Journal.
Which risk factor has seen such rapid growth? Use of artificial intelligence (AI).
As more organizations and functions adopt AI, it must attract the attention and active governance of top management and the board. If artificial intelligence is used unethically (or even unintentionally), it can lead to substantial revenue loss or high fines due to incorrect automatic decisions, uncompliant behavior or biased algorithms.
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